Our Three Steps to SEO Success

Step 1

Strong Client Relationships

We understand the importance of knowing the core values of your business, what separates you from your competition, and your professional goals. We deliver comprehensive digital marketing which reflects the quality of your business.

Step 2

On-Site Optimisation

At Marathon SEO we have a vast knowledge of on-site search engine optimization, website design and traffic conversion. We can make your website stand out to Google, and also as an authority in your field- which builds trust with visitors and converts them into customers.

Step 3

Authority Link Building

It's time to make your website an online authority. We will acquire a vast profile of powerful backlinks for your site, giving it the power it needs to stay on the first page of google. We use powerful White-Hat SEO science and never break Google's ToS. Your site will rank higher, for longer.

Knowledge is Power: Learn SEO

What is Search Engine Optimisation?

Have you ever wondered to yourself, “What is SEO?” Well, you’re definitely not alone.

Search Engine Optimisation (SEO) is a marketing strategy which focuses on increasing the quantity and quality of customer traffic to a website through organic search engine results (Google).

Did you know that today, in 2018, the global digital advertising industry is worth over 192 Billion USD? You read that right, 192 BILLION USD! That’s the biggest marketing industry in the world.
Within that enormous (and ever-growing) industry, the majority of marketing professionals state that SEO is their top inbound marketing priority. Let that sink in. The majority of professionals working in the biggest marketing industry in the world are focused on SEO. This is because SEO provides better results than any other form of digital marketing.

How Does SEO Work?

When you type a question into any major search engine, including Google, Yahoo and Bing, a listing of search results are generated which have been deemed by these search engines as being the best and most relevant websites to answer your query. The majority of the results shown are called organic listings.

Being listed at the top of the first page of these organic results is a very coveted position, as studies have shown that it is these first few listings that attract the largest share of traffic and 95% of searchers do not look past the first page of results. This means that if your business isn’t listed on this first page of results, you are missing out on a significant percentage of website traffic and consequently losing out on potential customers.

Ranking at the top of search engine results is where SEO comes in. It involves numerous strategies and techniques that optimise your website, turning it into a relevant and competitive authority site that can generate more revenue for your business.

As an internet marketing strategy SEO considers both how search engines function, and what actual people search for. Ranking a website on search engines is multifaceted and may involve on-site optimisation, off-site authority link-building, and social media optimisation, in order to achieve the best long-term results.

On-Site Optimisation

Our SEO services begin with one of our highly qualified SEO specialists crawling through every corner of your website, and refining it so that the Google bot can quickly and clearly analyze your website.

We make sure that your web pages will rank for targeted keywords in your industry and location. We look at important factors on every individual page of your website such as content, meta-data, titles, and image tags (to name a few). We make adjustments to all of these elements, as needed, to get your website running like a well-oiled machine.

We can also optimize your website for Google Maps with our local SEO services. A large, and ever-growing, number of users on the internet search for businesses/services/goods by using Google Maps. In addition, Google often places the top ranking results for Google Maps on the top of the organic search engine results page. Imagine you have your business in the top spot for Maps and also for organic searches- showing your website in multiple places on one page for a targeted keyword. You will definitely see a huge increase in traffic and customers.

For more information, check out our pages on Traffic Conversion, On-Site Optimization, and Local SEO.

Off-Site Optimisation

Off-site optimization is a strategy based around building your brand for your website and business on platforms other than your actual website. Without a doubt, off-site optimization is the element of SEO that provides the power to get your website ranking on the Search Engines.

It is very important to the Google bot/algorithm to know how the rest of the internet, and its users, view your website and brand. Imagine search engine rankings as a big popularity contest: if a bunch of powerful people/entities on the internet are talking about how great your business/website is, the more important Google deems your presence in their results.

The way we grow your presence online is based on the acquisition of powerful backlinks from authority websites, social media & web 2.0 platforms. Backlinks are the links from one website which direct their users to your website.

Google can see which websites trust your site enough to send their users to you, and value that very highly. The acquisition of powerful backlinks can very time consuming and costly. However, attaining the right backlinks can have the power to make or break your presence on first page of search results.

Marathon SEO prides itself in it’s networking power and ability to gather high authority backlinks for each of its clients. For some industries, depending on the level of keyword difficulty and competition, it can take anywhere from very few to very many backlinks to rank above your competition. Not to worry, we never cut corners on our backlink efforts.

Having what we call a “Social Fortress” is also paramount in off-site optimization. Social media and web 2.0 platforms are some of the most trusted and authoritative websites on the internet. Their branding and reach are enormous. Knowing their importance and utilizing their power is one of the key ways Marathon SEO drives your business to the first page of search results. Applying our knowledge in these platforms also greatly effects local SEO and ranking in Google Maps.

For more information, check out our pages on Off-Site Optimization, Social Media Branding, and Local SEO

How Does Google Work?

Google is a Search Engine created by some of the most advanced minds in the world. It functions by sending a software robot (a.k.a. “bot” or “spider”) across the web, page by page, to scan and index each page it lands on.

Its purpose is to find out what each page is about, and how relevant it is for humans. The Google bot gathers information on each webpage then runs it through an advanced math equation called an algorithm to deduce the value of the information on the web page. Google then ranks it against all other sites that it has indexed on the internet based on possible “keywords”- which are what you type into Google when you search for something. Examples of keywords are: “Chiropractor Sydney”, “Best Bars in Melbourne” and “Waterfalls hikes in Bali”.

It’s important to know how Google works and to know that it is constantly updating its algorithm to better fit the needs of us, it’s users. Some of our competitors say that they have the algorithm figured out, but the longevity of their client’s rankings show that they have much to learn. Marathon SEO is an SEO company which prides itself in being an industry leader and prioritizes constant extensive testing on our multitude of websites so we stay ahead of the curve, and on top of our competitor’s rankings.

It is also very important to know that Google can penalize websites for various reasons which lead to dropping that website’s rank off the first several pages of Google or de-indexing it all together. The reasons for these penalties include, but are not limited to, spammy links/content and black-hat SEO tactics. These black-hat SEO tactics are designed to cut corners in order to rank websites on the Google Search Engine Results Pages (SERPs) quickly and are a breach of Google’s Terms of Services.

For more information, check out our pages on How Google Ranks Websites and White-Hat SEO.

Top 7 Reasons Your Business Needs SEO

Search Engine Optimisation improves your brand’s visibility

  • It takes 5-7 impressions to remember a brand.
  • The more keywords your website ranks for on the first page of Google, the more often your business is shown to potential customers, the more likely they are to remember it.

SEO increases the quality and quantity of your website traffic

  • Marketing like no other- when you rank on Google your incoming customers are actively searching to purchase your product or service.
  • The higher a website ranks on search engines for keywords, the more customer traffic, leads, sales, and conversions a business will receive.

Expert website optimisation not only improves your rankings but also improves your user experience

  • User experience, now more than ever, is a significant factor in search engine rankings.
  • SEO on-site optimisation can greatly improve your website’s user experience.
  • Better user experience translates into gained trust, brand loyalty and higher conversion rates.

SEO provides valuable insight to your customers and who they are

  • SEO incorporates analytical software that can provide you with extremely valuable information and insight into the people visiting your website.
  • This information can include users demographics, age, locale, and device information.
  • These insights can be used to better tailor your services & marketing material, and to improve sales.

The majority of consumers research products online before making a purchase

  • 88% of consumers search online to research and compare products or services before making a purchase.
  • Achieving first page rankings for your business is critical if you want consumers to be able to find you.

SEO markets your business to local, regional, national, and global audiences

  • SEO enables your business to effectively reach an audience on whatever scale you want, whether that be local, national or even global.
  • No other advertising strategy offers this ability whilst maintaining affordability.

SEO has a higher Return on Investment (ROI) than other forms of marketing

  • Quality SEO services use analytical data which allows your business to easily track your website traffic, conversion and effectiveness of online campaigns.
  • This allows you to make adjustments and squeeze as much ROI as possible out of every dollar you spend.
  • This task is nearly impossible when using traditional forms of marketing.

Our First Crucial Step

Here at Marathon SEO we take our business with you very seriously. Before we start a digital marketing campaign with any of our clients we sit down and grow an in-depth understanding about your short-term objectives and long-term goals, the values that drive your company, and what you take pride in- that which separates you from your competition.
The purpose of this is to know that:

  1. Your company is one which meets our criteria of professionalism.
  2. We have a broad and deep understanding about what drives your business.
  3. We can promote your goods/services in a manner which represents your core values as a business.

Getting to know our clients is the crucial first step towards achieving a lasting win!

Ready to Rank #1?

Get Started Now

Find out exactly what our SEO Company can do to elevate your business above the competition and receive a complementary personalized video analysis of your website, and industry- showing you how we can help you achieve greater professional success.

SEO Services, SEO Company, SEO Agency, Affordable SEO Packages

Contact Marathon SEO Services – Australia’s Premier Search Engine Marketing Agency

Email Us | Call Us