What is On-Site SEO?
On-site SEO (aka on-page SEO) is a technique used to optimise a page on a website in order to boost rankings on search engines, like Google, Bing, and Yahoo.
To do this, on-site SEO adjusts various pieces of information within the HMTL code of the webpage. This information includes:
- The URL (slug) of the webpage
- The page title
- Page meta-data/description
- Image alt-text
- The file names of content on the page
- Video descriptions
- Information within embeds
- Content on a webpage
Adjusting variables within these elements can help search engines understand what that webpage is about. Not only that, but on-site SEO can also help human visitors on a website quickly learn whether the content of the page is relevant to what they are searching for, or wanting to see.
The focus of good on-page SEO is so both human users and search engines can:
- Quickly identify what an individual webpage is about
- Organise information on a webpage so that it can be understood with ease
- Make sure that a webpage is relevant for keyword(s)
Building Good Content & Keywords
Up until the Google Panda update (an update to Google’s algorithm), the majority of on-site SEO was focused on putting targetted keywords in several spots within a webpage. Having the right amount of keywords and putting them in the right place used to dictate whether or not webpage would rank in the SERPs (search engine result pages). Not anymore.
Now user-experience and the quality of content on a webpage are the key variables to page rankings. This means that ‘thin’ content and spammy web pages will not rank.
Google has done an excellent job learning about how about what kind of content is valuable to a human user, and strives to only provide web pages with full and enriched content in their results pages.
This means that it is more important to flushed out and valuable content then it is to have your exact match keywords throughout the page. Google can discern the meaning of a page through the use of synonyms an semantic language that is similar to the original keyword. So, now instead of using only exact match keywords, building a webpage around topics that share relevance to the main keyword works best.
So what is the Focus of On-Page SEO?
It’s important to always keep the human visitor in mind when doing on-page SEO and creating web pages. The more your webpage can enriching user experience for what they are searching, the better it will rank for that keyword.
So, on-site SEO is moving further away from placing intended keywords throughout your page and is focusing more on how you bring value to the user experience.
Some things to watch out for, in order to stand out to Google:
- Thin content. Make sure your content is sufficient. This means it is better to have longer articles with more valuable content. Under 500 words simply doesn’t cut it anymore.
- Does your content read well? It’s important to organise your content in a way that is easy for the user to navigate. Be sure to keep your web page free of too many affiliate links and ads.
- Duplicate content. There are many ways to check and see if your content is original or duplicate, such as copyscape.com. Duplicate content can be within your own site or duplicate of other web pages on the internet.
- Be an authority. Having content that has reliable sources and information will always beat out shabby information that isn’t backed.
- Deliver user expectations. Be sure to align your page content with the user’s search intent.
More On-Site SEO
There is more to on-site SEO than just topics, keywords, and content and how those topics interact.
Additional on-page SEO elements include:
- How quickly your page loads.
- Is your website mobile-friendly?
- Schema.org structured data.
- How many internal and external links do you have on your webpage?
These elements can be used to produce a user experience that shines above your competition. Remember: Google wants to bring it’s users the best experience possible, and so should you!
Now that you know how to optimise your web page, it’s time you learn about off-site SEO.
Ready to get your website on the front page of Google? Visit our homepage at: https://marathonseoservices.com.au