what is SEO and what can it do for my business

What is Search Engine Optimisation (SEO)?

What is SEO?

We want to lift the veil for you in regards to what is SEO, and what can SEO do for your business. To do this, you first have to understand a little bit about search engines, such as Google, Bing, and Yahoo, and how people interact with them.

what is SEO and how can seo help my businessPhoto Credit: Huffington Post

Today, over 90% of consumers and business’ search the internet before buying a new product or service. When searching they submit their keywords for search and get a list of relevant websites in return. People tend to visit websites that are at the top of these lists because they appear to be more relevant to their search.

Most businesses find their competitors at top of these lists and studies show that if your website is not at the top of these lists, you’ll never reach your customers online. If you’ve ever wondered why your competitors rank is better than yours? Then, know it’s because of a marketing technique called SEO.

SEO Stands for Search Engine Optimisation

This advanced digital marketing strategy helps your site rank higher than the millions of other sites in response to certain keywords when searched. Search Engines like Google collect information about every page on the web, and they can help people find exactly what they’re looking for. When your page gets higher rankings, more people will find you, too. To get higher rankings your website must have all the ingredients that search engines are looking for. This is where SEO services can help.

On-site SEO and Off-site SEO

There are two main components in search engine optimisation: on-site SEO and off-site SEO. Both are equally as important as the other.

On-site SEO updates all text, contents, links, page titles, images, videos, and other pieces of relevant information contained in the HTML code of your website. This helps search engines learn what your website is about so it can associate various keywords with your website.

For example, when someone searches for “plumber” the search engine will create a list that shows website pages that contain the word searched for.

Off-site SEO is what helps you get to the top of the lists for your website’s keywords. Any time another website talks about your site, links to your site, or references your site, it’s like a point or a tally for your page. You want to get as many of these tallies as possible so you can move up as high as you can on search engine rankings. Also, some tallies are worth more than others because of where they come from. Having 10 quality links is worth more than having 20 poor quality.

Some important factors of off-site SEO include backlinks to your site, press releases, guest blog posts, and social media shares.

What can SEO do for My Business?

SEO can drive targeted traffic directly to your business by ranking your website on the first page of major search engines for specific keywords that are relevant to your potential customers. Without SEO it’s very unlikely that your website to be found online by your customers. In today’s competitive world, you need solid SEO techniques to get your site to the top of search results.

Search Engine Optimisation can increase the quality and quantity of your website traffic, improve your brand’s visibility, establish credibility & bolster trust surrounding your brand, and bring you insight about your customers and their tendencies. SEO is a cost-effective marketing strategy that is being implemented by more and more professional marketing agencies around the world.

We are experts in SEO and are a one-stop-shop for all your digital marketing needs. We help businesses, just like yours, become more visible on the internet.

Visit our homepage at https://marathonseoservices.com.au to discuss your future with SEO and digital marketing



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Marathon SEO Services

Our nationwide team of SEO specialists combine decades of industry experience with the latest marketing strategies and technology.